Promotional Activities in the Era of Social Distancing

The coronavirus pandemic has significantly impacted the educational and promotional efforts of life sciences companies, including limiting sales representative access to healthcare professionals and disrupting in-person events. As life sciences companies consider the new normal for the industry, various methods to actively engage healthcare providers, payers, and other customers are being considered in this era of social distancing. This requires compliance and legal professionals to analyze the risk profile and compliance parameters necessary to conduct these new activities while maintaining a “safe distance” as prescribed by WHO and other bodies all over the world.

This on-demand session features Muhammad Ovais (CEO & founder at qordata) and Sarah diFrancesca (Partner, health care and life sciences practice).

Key takeaways include: New promotional methods being implemented in the life sciences industry; Compliance considerations for these newly adopted promotional activities.